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Meet the Elves behind the Christmas Magic

Meet the Elves

Some follow the plans. Some have already started. And some know that the most important part of Christmas cannot be made in a workshop.

Meet the characters who welcome your family into the Gift Givers Guildhall and Aurora’s All-Elf Theatre, where little helpers have a very important part to play

Tools ready, hearts steady

The elves of the Gift Givers Guildhall

Letters need sorting, parcels need preparing and the Christmas machinery needs a little help. These are the elves who invite children to discover what gift giving is really about.

Storybook impression of the Guildhall

The GuildMASTER

Ethelred

Warm, wise and welcoming, Ethelred is the Guild Master. He guides children through their first tasks and helps them discover that kindness, generosity and care give Christmas its meaning—and its magic.

In the Gift Givers Guildhall

The Guildhall Engineer

Jeff

Jeff knows his machinery and likes things done the traditional way. He can be a little grumpy, especially when mice are involved, but even an experienced engineer can discover the value of a helping hand.

In the Gift Givers Guildhall

The Guildhall Assistant

Elfgyva

Energetic, playful and ready to help, Elfgyva makes sure little hands have an important job to do. From finding a letter’s destination to joining a team, there is always a way to help Christmas along.

In the Gift Givers Guildhall

Hold your holly. The show is about to begin.

The elves of the big top

A mouse-house emergency brings comic acrobatics, mysterious messages and a beautiful musical finale. The company has plenty of ideas—but they need the children’s help, too.

Storybook impression of the Guildhall

The big-top assistant, clown & magician

Pinecone

Pinecone always lends a helping hand, and she also brings her special magic to the big top. With a warm welcome and an ear for the smallest knock, playful Pinecone is a friend to all.

In Aurora’s All-Elf Theatre

The acrobat

Bumble

Why wait when you could begin? Bumble is full of energy and eager ideas, with a habit of acting before reading the plan. With Tumble nearby and the children ready to help, building becomes quite an adventure.

In Aurora’s All-Elf Theatre

The acrobat

Tumble

Tumble joins Bumble in the big top for an acrobatic Christmas adventure. Together, the pair bring energy, laughter and a little building mayhem to the elves’ mouse-house challenge.

In Aurora’s All-Elf Theatre

The First Light

Aurora

Aurora is the star of the show, and her song, Let Christmas In, is number one on the Elf charts—as it has been for the last 183 years. We think it might become a favourite with your family too… It’s the official theme song of London Christmas Village.

In Aurora’s All-Elf Theatre

A little language from the workshop

Do you speak a little elf?

When Christmas is your everyday work, it finds its way into the things you say. A good idea might mean a thought has rung its bell. A problem? There is a knot in the ribbon.

You do not need to learn the words before you visit, but you might find a favourite to bring home.

A favourite expression

“Elves make; mice find a way.”

Different helpers bring different things. And the children have something important to bring, too.

Your place in the story

Meet the company on the Full Journey

The Gift Givers Guildhall and Aurora’s All-Elf Theatre are included in the Full Journey. These two experiences are not included in the Pre-School or Village Square Journeys.

Children become Apprentice Gift Givers and discover how kindness, generosity and care help Christmas magic work.